- What every communicator should know about measuring
In this e-book, we present the latest version, the Barcelona Principles 3.0. These principles provide guidance to communication professionals around the world for successful goal setting and measurement. Follow along this e-book to familiarize yourself with these standards and how to put them to practice!
These principles provide guidance to communication professionals around the world for successful goal setting and measurement. Follow along this e-book to familiarize yourself with these standards and how to put them to practice!
In the e-book you can:
- read about why and how to measure your communication
- learn more about each of the principles
- read about some of our customers thoughts on measuring and evaluating communication
This e-book is a must read for everyone interested in communication measurement.
The Barcelona Principles
The Barcelona Principles were first agreed upon by PR practitioners from 33 countries who met in Barcelona, Spain in 2010 for a summit convened by the International Association for Measurement and Evaluation of Communication (AMEC). The principles have since then been updated twice, in 2015 to the version 2.0 and in 2020 to the latest version of Barcelona Principles 3.0. Regular updates respond to the rapidly advancing change in the communications industry.